Public relations : strategies and tactics / 11th ed
Wilcox, Dennis L.
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber |
| 개인저자 | Wilcox, Dennis L. Cameron, Glen T. Reber, Bryan H. |
| 판사항 | 11th ed. |
| 발행사항 | Boston : Pearson, 2015. |
| 형태사항 | xxvi, 598 p. : col. ill. ; 26 cm. |
| ISBN | 9780205960644 : |
| 서지주기 | Includes bibliographical references (p. [571]-577) and index. |
| 내용주기 | What Is Public Relations? -- The Evolution of Public Relations -- Ethics and Professionalism -- Public Relations Departments and Firms -- Research -- Program Planning -- Communication -- Evaluation -- Public Opinion and Persuasion -- Conflict Management: Dealing with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television -- Meetings and Events -- Corporations -- Entertainment, Sports, and Tourism -- Politics and Government -- Global Public Relations -- Nonprofit, Health, and Education. |
| 일반주제명 | Public relations. Public relations --United States. |
| 분류기호 | 659.2 |
| 언어 | 영어 |
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