Broken windows, broken business : how the smallest remedies reap the biggest rewards
Michael Levine
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Broken windows, broken business : how the smallest remedies reap the biggest rewards / Michael Levine. |
| 개인저자 | Levine, Michael,1954- |
| 발행사항 | New York, : Warner Books, 2005. |
| 형태사항 | xix, 170 p. ; 22 cm. |
| ISBN | 9780446698481 (pbk.) 0446698482 (pbk.) |
| 일반주기 |
Includes index.
|
| 내용주기 | Broken windows in business -- Can McDonald's be saved? -- Obsession and compulsion -- How the mighty have fallen -- Expectation vs. reality -- Branding and broken windows -- The employee as broken window -- Why Krispy Kreme is better than Dunkin' Donuts and vice versa -- Fly the what skies? -- Doing it right -- Do you google? -- Broken wires : broken windows on the net -- The public, watchdog -- The ultimate broken window -- What a difference a pianist makes -- Broken windows, no building -- What's in it for...you? -- The broken windows for business plage. |
| 일반주제명 | Corporate image. Industrial management$xPsychological aspects. Social perception. |
| 분류기호 | 659.2 |
| 언어 | 영어 |
목차
목차 일부
Contents
Introduction
One Broken Windows in Business
Two Can McDonald's Be Saved?
Three Obsession and Compulsion
Four How the Mighty Have Fallen
Five Expectation V...
Introduction
One Broken Windows in Business
Two Can McDonald's Be Saved?
Three Obsession and Compulsion
Four How the Mighty Have Fallen
Five Expectation V...
목차 전체
Contents
Introduction
One Broken Windows in Business
Two Can McDonald's Be Saved?
Three Obsession and Compulsion
Four How the Mighty Have Fallen
Five Expectation Vs. Reality
Six Branding and Broken Windows
Seven The Employee as Broken Window
Eight Why Krispy Kreme is Better Than Dunkin' Donuts and Vice Versa
Nine Fly the What Skies?
Ten Doing It Right
Eleven Do You Google?
Twelve Broken Wires: Broken Windows on the Net
Thirteen The Public, Watchdog
Fourteen The Ultimate Broken Window
Fifteen What a Difference a Pianist Makes
Sixteen Broken Windows, No Building
Seventeen What's in It for...You?
Introduction
One Broken Windows in Business
Two Can McDonald's Be Saved?
Three Obsession and Compulsion
Four How the Mighty Have Fallen
Five Expectation Vs. Reality
Six Branding and Broken Windows
Seven The Employee as Broken Window
Eight Why Krispy Kreme is Better Than Dunkin' Donuts and Vice Versa
Nine Fly the What Skies?
Ten Doing It Right
Eleven Do You Google?
Twelve Broken Wires: Broken Windows on the Net
Thirteen The Public, Watchdog
Fourteen The Ultimate Broken Window
Fifteen What a Difference a Pianist Makes
Sixteen Broken Windows, No Building
Seventeen What's in It for...You?
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