Catalogs
Marketing research essentials / 6th ed
Carl McDaniel, Roger Gates
John Wiley
2008
단행본
The future of business : the essentials / 3rd ed
Lawrence J. Gitman, Carl McDaniel
Thomson South-Western
2008
단행본
Contemporary marketing research / 4th ed
Carl McDaniel, Jr., Roger Gates
South-Western College Publishing
1999
단행본
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
Thomson/South-Western
2008
단행본
Readings in contemporary marketing
Eugene M. Johnson, Ray S. House, and Carl D. McDaniel Jr
Dryden
1974
단행본
E-Journals/Databases
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