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The Psychology of Entertainment Media : Blurring the Lines between Entertainment and Persuasion {Advertising and Consumer Psychology}
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| 서명 | The Psychology of Entertainment Media : Blurring the Lines between Entertainment and Persuasion {Advertising and Consumer Psychology} |
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| 저자 | Shrum, L. J. |
| 발행처 | Lawrence Erlbaum |
| 발행년 | 2004 |
| P-ISBN | 9780805846416 |
| E-ISBN | 9781410609366 |
| 주제어 |
Business, Economics and Management |
| DDC | 659.1/01/9 |
Online Access
| 수록DB명 | 원문제공기간 | 원문지연기간 | 바로가기 |
|---|---|---|---|
| EBSCO eBook | ~ | URL |
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