Logo modernism
Müller, Jens
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Logo modernism / Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington |
| 개인저자 | Müller, Jens,1982- Wiedemann, Julius. Remington, R. Roger. |
| 발행사항 | Köln : Taschen, 2015. |
| 형태사항 | 432 p. : ill. (some col.) ; 38 cm. |
| ISBN | 9783836545303 3836545306 |
| 서지주기 | Includes bibliographical references (p. 427-429) and index. |
| 내용주기 | Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski. |
| 요약 | "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket. |
| 일반주제명 | Logotypes (Printing) --Pictorial works. Logos (Symbols) --Pictorial works. Trademarks --Pictorial works. Logotypes (Printing) Logos (Symbols) Commercial art. Advertising. |
| 분류기호 | 741.6 |
| 언어 | Text in English, French, and German. |
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