Consumer behavior : buying, having, and being / 12th ed.(student ed.)
Solomon, Michael R.
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Consumer behavior : buying, having, and being / Mike R. Solomon. |
| 개인저자 | Solomon, Michael R.,author. |
| 판사항 | 12th ed.(student ed.) |
| 발행사항 | Hoboken : Pearson, 2017 |
| 형태사항 | xxii, 601 p. : col. ill. ; 29 cm |
| ISBN | 0134129938 9780134129938 (student edition) |
| 일반주기 |
Revised edition of the author's Consumer behavior, 2015.
Includes index. |
| 내용주기 | Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index. |
| 일반주제명 | Consumer behavior. |
| 분류기호 | 658.8342 |
| 언어 | 영어 |
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