The Tipping point [soundrecording] : How little things can make a big difference
Gladwell, Malcolm
| 자료유형 | 녹음자료 |
|---|---|
| 서명/저자사항 | The Tipping point [soundrecording]: How little things can make a big difference/ by and read by Malcolm Gladwell. |
| 개인저자 | Gladwell, Malcolm |
| 발행사항 | [NY] : Time Warner, 2005. |
| 형태사항 | 3 sounddiscs (3hr.) : digital, stereo ; 12 cm. |
| ISBN | 1586217453 |
| 요약 | Why did cirme in New York drop so suddenly in the mid-nineties? How does an unknown novelist end up a bestselling author? What makes TV shows like 'Sesame street' so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and goundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satistied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the 'Tipping point'. |
| 분류기호 | 302 |
| 언어 | Language: English |
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