Telecommunications and business strategy
Richard A. Gershon.
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Telecommunications and business strategy / Richard A. Gershon. |
| 개인저자 | Gershon, Richard A. |
| 발행사항 | New York : Routledge/Taylor and Francis Group, c2009. |
| 형태사항 | 416 p. : ill. ; 24 cm. |
| 총서사항 | Telecommunications |
| ISBN | 9780805862485 (hbk.) 080586248X(hbk.) 9780415993531 (pbk.) 0415993539 (pbk.) 9781410616418 (ebk.) 141061641X (enk.) |
| 일반주기 |
Includes bibliographical references (p. 377-402) and indexes.
|
| 일반주제명 | Telecommunication -- Management. Strategic planning. |
| 분류기호 | 384.068 |
| 언어 | 영어 |
목차
목차 일부
List of Figures ... ix
List of Tables ... xi
Foreword ... xv
Preface ... xvii
Acknowledgments ... xxi
PART I. THE TELECOMMUNICATIONS INDUSTRY STRUCTURE ... 1
1. Telecommunications Economics I. Princi...
List of Tables ... xi
Foreword ... xv
Preface ... xvii
Acknowledgments ... xxi
PART I. THE TELECOMMUNICATIONS INDUSTRY STRUCTURE ... 1
1. Telecommunications Economics I. Princi...
목차 전체
List of Figures ... ix
List of Tables ... xi
Foreword ... xv
Preface ... xvii
Acknowledgments ... xxi
PART I. THE TELECOMMUNICATIONS INDUSTRY STRUCTURE ... 1
1. Telecommunications Economics I. Principles of Market Structure, Supply & Pricing and Business Conduct ... 3
2. Telecommunications and Strategic Planning ... 24
3. Broadcast Television ... 51
4. Cable Television ... 90
5. Telecommunications Economics II. Principles of Public Utilities, Common Carriers & Information Carriage ... 122
6. Telephony ... 138
7. Satellite Communication ... 173
8. Cellular and Wireless Communication ... 193
9. The Internet and Electronic Commerce ... 216
10. Transnational Media and Telecommunications ... 242
PART II. MANAGEMENT AND PLANNING STRATEGIES ... 267
11. Telecommunications Management ... 269
12. Telecommunications and Financial Management / Ron Rizutto, University of Denver, and Mike Wirth, University of Tennessee ... 296
13. Telecommunications Marketing / Heidi Hennink-Kaminski, University of North Carolina ... 321
14. Leadership and Change Management / Rod Rightmire, Indiana University, and Richard Gershon, Western Michigan University ... 340
15. Innovation and Technology Management ... 358
Notes ... 377
People Index ... 403
Company Index ... 407
Subject Index ... 411
List of Tables ... xi
Foreword ... xv
Preface ... xvii
Acknowledgments ... xxi
PART I. THE TELECOMMUNICATIONS INDUSTRY STRUCTURE ... 1
1. Telecommunications Economics I. Principles of Market Structure, Supply & Pricing and Business Conduct ... 3
2. Telecommunications and Strategic Planning ... 24
3. Broadcast Television ... 51
4. Cable Television ... 90
5. Telecommunications Economics II. Principles of Public Utilities, Common Carriers & Information Carriage ... 122
6. Telephony ... 138
7. Satellite Communication ... 173
8. Cellular and Wireless Communication ... 193
9. The Internet and Electronic Commerce ... 216
10. Transnational Media and Telecommunications ... 242
PART II. MANAGEMENT AND PLANNING STRATEGIES ... 267
11. Telecommunications Management ... 269
12. Telecommunications and Financial Management / Ron Rizutto, University of Denver, and Mike Wirth, University of Tennessee ... 296
13. Telecommunications Marketing / Heidi Hennink-Kaminski, University of North Carolina ... 321
14. Leadership and Change Management / Rod Rightmire, Indiana University, and Richard Gershon, Western Michigan University ... 340
15. Innovation and Technology Management ... 358
Notes ... 377
People Index ... 403
Company Index ... 407
Subject Index ... 411
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