The dynamics of persuasion : communication and attitudes in the 21st century / 3rd ed
Richard M. Perloff
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. |
| 개인저자 | Perloff, Richard M. |
| 판사항 | 3rd ed. |
| 발행사항 | New York : Lawrence Erlbaum Associates, c2008. |
| 형태사항 | xvii, 563 p. : ill. ; 23 cm. |
| 총서사항 | LEA's communication series |
| ISBN | 9780805863604 (alk. paper) 0805863605 (alk. paper) |
| 서지주기 | Includes bibliographical references (p. [487]-532) and indexes. |
| 내용주기 | Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns. |
| 일반주제명 | Persuasion (Psychology) Mass media -- Psychological aspects. Attitude change. |
| 분류기호 | 153.852 |
| 언어 | 영어 |
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