Diamond Educational Productions ; created and written by Jay Diamond, Ellen Diamond ; produced by St
자료유형 | 시각/영상자료 |
---|---|
서명/저자사항 | Retailing [videorecording] : a career for the 21st century / Diamond Educational Productions ; created and written by Jay Diamond, Ellen Diamond ; produced by Steve Clements, Judith Merl Clements. |
개인저자 | Diamond, Jay Diamond, Ellen Clements, Steve Clements, Judith Merl |
단체저자명 | Diamond Educational Productions |
발행사항 | Sunrise, Fla. : Diamond Educational Productions, 1996. |
형태사항 | 1 videocassette(20 min.) : sd., col. ; 12.5mm. |
일반주기 |
Title on container insert: Retailing into the 21st century
Title on cassette label: Retailing, careers into the 21st century |
요약 | Discusses the changing field of retailing, including the transformation of old malls, alternative shopping via cable television and the Internet, how a private label program develops, the expansion of category killers and the concept of the store as a brand. Explains career opportunities in retailing in light of these new innovations |
분류기호 | 658.87 |
언어 | 영어 |
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