검색어 : 통합검색[Shah Denish.]
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, 1/4 페이지
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- Managing Customer Profits: The Power of Habits
- Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Denish Shah is Assistant Professor of Marketing and Assistant Director of the Center for Excellence in Brand and Customer Management; Regents' Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University; and Chang Jiang Scholar, Huazhong University of Science and Technology; J. Mack Robinson College of Business, Georgia State University.; (JMR, Journal of marketing research, v.51, 2014, pp.726-741)
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2
- Expanding the Role of Marketing: From Customer Equity to Market Capitalization
- Kumar, V.; Shah, Denish; J. Mack Robinson College of Business, Georgia State University.; J. Mack Robinson College of Business, Georgia State University.; (Journal of marketing, v.73, 2009, pp.119-136)
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3
- Linking Marketing to Nonprofit Performance
- Shah, Denish; George, Morris; ; (Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan, v.40, 2021, pp.571-583)
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4
- Building and sustaining <I>profitable</I> customer loyalty for the 21st century
- Kumar, V.; Shah, Denish; ; (Journal of retailing, v.80, 2004, pp.317-329)
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5
- <b>Practice Prize Paper</b>-Uncovering <i>Implicit</i> Consumer Needs for Determining <i>Explicit</i> Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
- Kumar, V.; Shah, Denish; J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303; J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303; (Marketing science : the marketing journal of TIMS/ORSA, v.30, 2011, pp.595-603)
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6
- Marketing in a data-driven digital world: Implications for the role and scope of marketing
- Shah, Denish; Murthi, B.P.S.; Robinson College of Business, Georgia State University; Naveen Jindal School of Management, The University of Texas at Dallas; (Journal of business research, v.125, 2021, pp.772-779)
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7
- Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
- Giang Barrera, Kevin; Shah, Denish; ; (Journal of business research, v.155, 2023, pp.113420)
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8
- Consuming for content? Understanding social media-centric consumption
- Shah, Denish; Webster, Emily; Kour, Gurpreet; ; (Journal of business research, v.155, 2023, pp.113408)
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9
- Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data
- Shah, Denish; Kumar, V.; Zhao, Yi; Assistant Professor of Marketing and Assistant Director, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University; Regents’ Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, and the Executive Director of the Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, and Chang Jiang Scholar, HUST; Assistant Professor and Research Fellow, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University; (JMR, Journal of marketing research, v.52, 2015, pp.147-165)
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10
- Synthesis of Monomethylated Dimeric Benzopyrans as HIV-1 and HIV-2 Inhibitors. Part 1.
- Chavda, Mausami; Karia, Denish; Shah, Anamik; Dep. Chem., Saurashtra Univ., Rajkot 360 005, India; Dep. Chem., Saurashtra Univ., Rajkot 360 005, India; Dep. Chem., Saurashtra Univ., Rajkot 360 005, India; (Chem Inform, v.34, 2003, )
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