검색어 : 통합검색[Place marketing.]
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- Place Hospitality: A Way to Understand and Improve Place Marketing Approaches
- Chamard, Camille; Alaux, Christophe; IAE Pau-Bayonne (University School of Management), University of Pau, France; Senior Lecturer, Director of Chair: Regional attractiveness and new place marketing, Aix-Marseille University, France; (International journal of management science and business administration, v.4, 2018, pp.7-16)
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- What about the ‘place’ in place marketing?
- Warnaby, Gary; Medway, Dominic; ; (Marketing theory, v.13, 2013, pp.345-363)
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- Reframing place promotion, place marketing, and place branding - <i>moving beyond conceptual confusion</i>
- Boisen, Martin; Terlouw, Kees; Groote, Peter; Couwenberg, Oscar; Faculty of Spatial Sciences, University of Groningen, Groningen, The Netherlands; Faculty of Geosciences, Utrecht University, Utrecht, The Netherlands; Faculty of Spatial Sciences, University of Groningen, Groningen, The Netherlands; Faculty of Spatial Sciences, University of Groningen, Groningen, The Netherlands; (Cities, v.80, 2018, pp.4-11)
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- Place marketing and place based loyalty schemes
- Rybaczewska, Maria; Sparks, Leigh; ; (Journal of enterprising communities : people and places in the global economy, v.14, 2020, pp.42-56)
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- Re-placing place in marketing: A resource-exchange place perspective
- Rosenbaum, M.S.; Kelleher, C.; Friman, M.; Kristensson, P.; Scherer, A.; ; (Journal of business research, v.79, 2017, pp.281-289)
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- 부산항 발전을 위한 Place Marketing의 전략에 대한 고찰
- 우승화; 윤미선; 곽규석; 남기찬; 한국해양대학교 동북아물류시스템학과 대학원; 한국해양대학교 동북아물류시스템학과 대학원; 한국해양대학교 동북아물류시스템학과; 한국해양대학교 동북아물류시스템학과; (한국항해항만학회 2005년도 춘계학술대회 논문집, v.29, 2005, pp.345-352)
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- Towards a service-dominant place marketing logic
- Warnaby, Gary; University of Liverpool Management School, UK; (Marketing theory, v.9, 2009, pp.403-423)
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- Marketing communications in place promotion
- Komarov, M.A.; Lomonosov Moscow State University (MSU); (Regional′na&n.illigat;&n.arligat; ėkonomika : teori&n.illigat;&n.arligat; i praktika, v.18, 2020, pp.2001-2018)
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- 장소판촉적 지역발전을 위한 장소자산형성에 관한 연구
- 김현호; ; (국토연구 = The Korea spatial planning review, v.36, 2003, pp.77-95)
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- Le marketing << digital >> : quelle place en collecte ?
- Guedj, A.; ; (Transfusion clinique et biologique : journal de la Société française de transfusion sanguine, v.20, 2013, pp.123-126)
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