검색어 : 통합검색[Color in advertising.]
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- Color and contrast in magazine advertising
- Schindler, Pamela S.; ; (Psychology & marketing, v.3, 1986, pp.69-78)
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- Value of color in advertising.
- Warner, Lucien; Franzen, Raymond; ; (Journal of applied psychology, v.31, 1947, pp.260-270)
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- Color Quality in Print Advertising
- McGann, Anthony F.; Snook-Luther, David; Department of Management and Marketing in the College of Business at the University of Wyoming.; Department of Management and Marketing in the College of Business at the University of Wyoming.; (The journalism quarterly, v.70, 1993, pp.934-938)
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- Background color in advertising
- Chattopadhyay, A.; Gorn, G. J.; Yi, T.; ; (Marketing: its dynamics and challenges, v.1994, 1994, pp.1245-1250)
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- Color in U.S. and Taiwanese industrial advertising
- Huang, J.-H.; Institute of Management Science, National Chiao Tung University, ,, Taipei, Taiwan; (Industrial marketing management, v.22, 1993, pp.195-198)
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- Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness
- Pilelienė , Lina; Grigaliū naitė , Viktorija; ; (Scientific annals of economics and business, v.64, 2017, pp.1-13)
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- Color in web-advertising: the effect of color hue contrast on web satisfaction and advertising memory
- Xia, Tiansheng; Yan, Yingqi; Guo, Jiayue; ; (Current psychology : research & reviews, v.43, 2024, pp.14645-14658)
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- Promoting effects of color‐text congruence in banner advertising
- Zhang, Tengxiao; Bao, Chuting; Xiao, Chunqu; Department of Psychology, School of Social and Behavioral Sciences, Nanjing University, Nanjing, People's Republic of China; Department of Psychology, School of Social and Behavioral Sciences, Nanjing University, Nanjing, People's Republic of China; Business School, Nanjing University, Nanjing, People's Republic of China; (Color research and application, v.44, 2019, pp.125-131)
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- Color Usage in International Business-to-Business Print Advertising
- Clarke III, Irvine; Honeycutt Jr., Earl D; ; (Industrial marketing management, v.29, 2000, pp.255-261)
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- Color effects in print advertising: a research update (1985-2012)
- Panigyrakis, George G.; Kyrousi, Antigone G.; Department of Business Administration, Athens University of Economics and Business, Athens, Greece; Department of Business Administration, Athens University of Economics and Business, Athens, Greece; (Corporate communications, v.20, 2015, pp.233-255)
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