검색어 : 통합검색[Aaker David A.]
총 121건 중 121건 출력
, 1/13 페이지
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1
- Book Review: David A. Aaker, <i>Building Strong Brands</i>
- Akoijam, Sunildro L. S.; Assistant Professor, Institute of Management Studies (IMS) Kurukshetra University Kurukshetra, Haryana, India; (Asia-Pacific journal of management research and innovation, v.8, 2012, pp.362-364)
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2
- Brand Leadership by David A. Aaker and Erich Joachimsthaler
- Akgoz, U.; ; (Global focus, v.12, 2000, pp.139-142)
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3
- Book Review:Multivariate Analysis in Marketing: Theory and Application. David A. Aaker
- Sen, Subrata K.; ; (The Journal of business, v.45, 1972, pp.463)
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4
- In: David A. Aaker, Editor, , The Free Press, New York (1996), p. 380 + ix $28.00.
- THOMAS, R; ; (The Journal of product innovation management, v.13, 1996, pp.386-386)
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5
- Building a brand: The Saturn story : David A. Aaker, <I>California Management Review</I> (Winter 1994), pp. 114–133
- ; ; (The Journal of product innovation management, v.12, 1995, pp.166-167)
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6
- Managing brand equity: Capitalizing on the value of a brand name - David A. Aaker, The Free Press, New York (1991)
- Longwell, G.J.; ; (Journal of business research, v.29, 1994, pp.247-248)
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7
- Managing brand equity: Capitalizing on the value of a brand name - David A. Aaker. New York: The Free Press, 1991. 299 pages, £24.95
- McWilliam, G.; ; (International journal of research in marketing, v.10, 1993, pp.105)
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8
- A study on strategic plan for WABAR Brand Identity - Focusing on semiotic concepts by David A. Aaker, Lynn B. Upshaw, Jean-Noel Kapferer and Kevin Lane Keller -
- Jang Ho-Hyun,; ; (디지털디자인학 연구, v.12, 2012, pp.513-524)
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9
- Putting the Consumer Up Front : Consumerism, Search for the Consumer Interest. Edited by David A. Aaker and George S. Day. New York, N. Y.: The Free Press. 1974. 460 pp
- Miller, Aurelia Toyer; Data Center, National Board, YWCA.; (NASSP bulletin, v.58, 1974, pp.121-122)
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10
- Addendum to “Management Science in Marketing: The State of the Art”
- Aaker, David A.; ; (Interfaces, v.4, 1974, pp.38-38)
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