검색어 : 통합검색[Attitudes and persuasion]
총 1,421건 중 1,000건 출력
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851
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Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement
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Waltenrath, Adrian;
;
(Electronic markets,
v.34,
2024,
pp.8)
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852
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Open-Minded Cognition
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Price, Erika;
Ottati, Victor;
Wilson, Chase;
Kim, Soyeon;
Loyola University Chicago, IL, USA;
Loyola University Chicago, IL, USA;
Loyola University Chicago, IL, USA;
Loyola University Chicago, IL, USA;
(Personality & social psychology bulletin,
v.41,
2015,
pp.1488-1504)
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853
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Influencer marketing effectiveness: A meta-analytic review
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Pan, Meizhi;
Blut, Markus;
Ghiassaleh, Arezou;
Lee, Zach W. Y.;
;
(Journal of the Academy of Marketing Science,
v.53,
2025,
pp.52-78)
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854
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The moralization of obesity
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Ringel, Megan M.;
Ditto, Peter H.;
Department of Psychological Science, University of California;
(Social science & medicine,
v.237,
2019,
pp.112399)
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855
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The captology of intelligent systems
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Balaz, Zdenko;
Predavec, Davor;
Zagreb University of Applied Sciences, (TVZ), Department of electrical engineering, Croatia;
Zagreb University of Applied Sciences, (TVZ), Department of electrical engineering, Croatia;
(Information and Communication Technology, Electronics and Microelectronics (MIPRO), 2017 40th International Convention on,
v.2017,
2017,
pp.1211-1216)
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856
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Conceptual metaphors shape consumer psychology
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Landau, Mark J.;
Zhong, Chen‐
bo;
Swanson, Trevor J.;
Department of Psychology University of Kansas Lawrence KS USA;
Rotman School of Management University of Toronto Toronto Canada;
Department of Psychology University of Kansas Lawrence KS USA;
(Consumer psychology review,
v.1,
2018,
pp.54-71)
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857.
- 가치·표현적/실용주의적 광고소구의 효과에 대한 수용자 및 제품 특성의 영향
- 신익승
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연세대학교 언론홍보대학원, 국내석사,
vi, 84p., 1998
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858
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The effects of transforming mobile services into mobile promotions
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Hsieh, Jung-Kuei;
;
(Journal of business research,
v.121,
2020,
pp.195-208)
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859
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Perceived argument quality's effect on threat and coping appraisals in fear appeals: An experiment and exploration of realism check heuristics
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Wall, Jeffrey D.;
Warkentin, Merrill;
Management Information Systems, School of Business and Economics, Michigan Technological University;
James J. Rouse Endowed Professor of Information Systems, College of Business, Mississippi State University;
(Information & management,
v.56,
2019,
pp.103157)
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860
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A Persuasive Example of Collaborative Learning
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Carlsmith, Kevin M.;
Cooper, Joel;
Princeton University;
Princeton University;
(Teaching of psychology,
v.29,
2002,
pp.132-135)