검색어 : 통합검색[Color in advertising.]
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61
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패션제품 광고의 색채 배색에 대한 광고 회상 연구
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박은희;
이원자;
;
(한국염색가공학회지,
v.25,
2013,
pp.337-344)
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62
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How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude
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Lee, Jihyeon;
Kim, Hanku;
School of Business Administration, Kyungpook National University, Daegu, South Korea;
School of Business Administration, Kyungpook National University, Daegu, South Korea;
(Journal of consumer behaviour,
v.21,
2022,
pp.214-230)
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63
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THIS IS ME! The Financial Impact of Ad Agency CEOs and CCOs Who Are Women and People of Color in the C-Suite
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Lindsey-Warren, Tyrha M.;
James, J. P.;
Lee, Kyungwon;
;
(Advertising & society quarterly,
v.24,
2023,
)
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64.
- 소비자의 판매가격에 따른 상품품질 평가에 관한 연구 : 여대생과 여성판매원을 중심으로
- 최원경
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이화여자대학교 대학원, 국내석사,
vii, 83p., 1985
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65
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Influence of light and color of advertising photography on consumers’ purchase intention
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Chen, Fenglei;
Sukpasjaroen, Khunanan;
Chankoson, Thitinan;
Dr., Faculty of Management, Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies (CBIS), Rajamangala University of Technology Tawan-OK;
Dr., Faculty of Management, Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies (CBIS), Rajamangala University of Technology Tawan-OK;
Associate Professor, Faculty of Business Administration for Society, Srinakharinwirot University;
(Innovative marketing,
v.18,
2022,
pp.215-231)
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66
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공익광고의 색채분석에 관한 연구
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김유진;
홍익대학교;
(한국디자인포럼,
v.0,
2009,
pp.305-316)
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67
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Judgment is not color blind: The impact of automatic color preference on product and advertising preferences
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Kareklas, I.;
Brunel, F.F.;
Coulter, R.A.;
;
(Journal of consumer psychology : the official journal of the Society for Consumer Psychology,
v.24,
2014,
pp.87-95)
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68
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A study on badminton racket brand image with the use of MDS and ISA
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Lee, Jae-Moon;
Lee, Jeoung-Hak;
Kim, Jae-Hwan;
;
(체육과학연구 = Korean journal of sport science,
v.28,
2017,
pp.667-683)
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69.
- 공익광고 캠페인의 색채이미지연상 작용에 관한 연구 : 인쇄매체광고를 중심으로
- 왕자영
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대구대학교 대학원, 국내석사,
51 p., 2010
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70
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Cor ou escolaridade de personagens de propaganda? Preferências entre universitários
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Moretti, Sé
rgio Luiz do Amaral;
Hernandez, José
Mauro da Costa;
Muritiba, Patricia Morilha;
Muritiba, Sé
rgio;
Universidade Nove de Julho, Brasil;
Centro Universitá
rio da FEI, Brasil;
Universidade Nove de Julho, Brasil;
Universidade Nove de Julho, Brasil;
(Revista de administração de empresas,
v.51,
2011,
pp.498-510)