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51
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Marketing capability and new venture survival: The role of marketing myopia
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Patel, Pankaj C.;
Feng, Cong;
Guedes, Maria Joã
o;
Department of Management & Operations, Villanova School of Business, Villanova University;
Department of Marketing, School of Business Administration, University of Mississippi;
ISEG (School of Economics and Management), Universidade de Lisboa, Advance Research Center;
(Industrial marketing management,
v.93,
2021,
pp.307-326)
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52
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Marketing action in networks
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Mouzas, Stefanos;
;
(European journal of marketing,
v.40,
2006,
pp.1271-1291)
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53
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The Marketing Budgeting Process: Marketing Management Implications
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Piercy, Nigel F.;
Reader in Marketing and Business Policy, Cardiff Business School, University of Wales Institute of Science and Technology.;
(Journal of marketing,
v.51,
1987,
pp.45-59)
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54.
- 스포츠시장에서의 Ambush Marketing 사례 조사 연구
- 신명식
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경희대학교 대학원, 국내석사,
61p., 2001
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55.
- E-Business 에서의 Internet Marketing Channel에 관한 연구
- 장경웅
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Information and Communications Univ., 국내석사,
viii, 132 p., 2001
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56
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A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing
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Povoa, Ana;
Polytechnic Institute of Coimbra, Coimbra Business School | ISCAC, Portugal;
Polytechnic Institute of Coimbra, Coimbra Business School | ISCAC, Portugal;
Polytechnic Institute of Coimbra, Coimbra Business School | ISCAC, Portugal;
(Information Systems and Technologies (CISTI), 2021 16th Iberian Conference on,
v.2021,
2021,
pp.1-7)
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57
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Revisiting the marketing domain
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Levy, Sidney J.;
;
(European journal of marketing,
v.36,
2002,
pp.299-304)
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58
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Is marketing knowledge useful?
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Grønhaug, Kjell;
;
(European journal of marketing,
v.36,
2002,
pp.364-372)
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59
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Internal Marketing, Nurse Loyalty and Relationship Marketing
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Peltier, James;
Nill, Alexander;
Schibrowsky, John A.;
College of Business and Economics, University of Wisconsin-Whitewater, Whitewater, WI, USA;
College of Business and Economics, University of Wisconsin-Whitewater, Whitewater, WI, USA;
University of Nevada, Las Vegas, Maryland, USA;
(Health marketing quarterly,
v.20,
2004,
pp.63-82)
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60
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Marketing Maps: Illustrating How Marketing Works
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Gyure, James F.;
Arnold, Susan G.;
The Pennsylvania State University,,University of Pittsburgh at Johnstown, Johnstown, PA;
University of Pittsburgh, Johnstown, PA;
(Journal of marketing for higher education,
v.13,
2004,
pp.77-86)