검색어 : 통합검색[Aaker David A.]
총 121건 중 121건 출력
, 5/13 페이지
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41
- Leveraging the Corporate Brand
- Aaker, David A.; Haas School of Business at the University of California, Berkeley.; (California management review, v.46, 2004, pp.6-18)
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42
- Book Review: Media Selection: Efficient Procedures of Press Media Allocation
- Aaker, David A.; University of California, Berkeley; (JMR, Journal of marketing research, v.9, 1972, pp.115-115)
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43
- Management Science in Marketing: The State of the Art
- Aaker, David A.; School of Business Administration, University of California at Berkeley; (Interfaces, v.3, 1973, pp.17-31)
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44
- Modelos Contemporáneos para la Creación de Marcas Poderosas
- Campos Guzmán Edith; ; (INGENIARE, v., 2017, pp.83)
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45
- Design and Analysis: A Researcher's Handbook
- Aaker, David A.; Keppel, Geoffrey; ; (JMR, Journal of marketing research, v.13, 1976, pp.318)
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46
- A Study on Travel Agency Brand Management - Based on the Questionnaire of Beijing Customers
- Sun, Mengyang; Gui, Jie; ; (Management and Service Science (MASS), 2011 International Conference on, v.2011, 2011, pp.1-4)
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47
- Mobility barriers and strategic groups
- Mascarenhas, Briance; Aaker, David A.; ; (Strategic management journal, v.10, 1989, pp.475-485)
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48
- THE NEED FOR STRATEGIC FLEXIBILITY
- Aaker, David A.; Mascarenhas, Briance; ; (The Journal of business strategy, v.5, 1984, pp.74-82)
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49
- Statistical Design for Research
- Aaker, David A.; Kish, Leslie; ; (JMR, Journal of marketing research, v.25, 1988, pp.411)
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50
- Strategy over the business cycle
- Mascarenhas, Briance; Aaker, David A.; ; (Strategic management journal, v.10, 1989, pp.199-210)
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