검색어 : 통합검색[Aaker David A.]
총 121건 중 121건 출력
, 4/13 페이지
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31
- Book Review: On Experimental Design: One in Historical and one in Critical Perspective
- Aaker, David A.; University of California, Berkeley; (JMR, Journal of marketing research, v.8, 1971, pp.395-396)
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32
- The Value of Brand Equity
- Aaker, David A.; ; (The Journal of business strategy, v.13, 1992, pp.27-32)
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33
- Book Review: Design and Analysis: A Researcher's Handbook
- Aaker, David A.; University of California at Berkeley; (JMR, Journal of marketing research, v.13, 1976, pp.318-318)
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34
- The New-Trier Stochastic Model of Brand Choice
- Aaker, David A.; University of California, Berkeley; (Management science, v.17, 1971, pp.B-435-B-450)
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35
- Managing Assets and Skills: The Key to a Sustainable Competitive Advantage
- Aaker, David A.; ; (California management review, v.31, 1989, pp.91-106)
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36
- Should you take your brand to where the action is?
- Aaker, David A.; ; (Harvard business review, v.75, 1997, pp.135)
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37
- Win the Brand Relevance Battle and Then Build Competitor Barriers
- Aaker, David A.; ; (California management review, v.54, 2012, pp.43-57)
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38
- Resisting temptations to change a brand position/execution: The power of consistency over time
- Aaker, David A.; ; (Journal of brand management, v.3, 1996, pp.251-258)
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39
- A Measure of Brand Acceptance
- Aaker, David A.; Professor of Business Administration, University of California, Berkeley.; (JMR, Journal of marketing research, v.9, 1972, pp.160-167)
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40
- Using Buyer Behavior Models to Improve Marketing Decisions
- Aaker, David A.; University of California at Berkeley; (Journal of marketing, v.34, 1970, pp.52-57)
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