검색어 : 통합검색[Color in advertising.]
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21
- A study on color used in TV advertising for the elderly
- 장준규,; 서창현,; ; (디지털디자인학 연구, v.7, 2007, pp.101-110)
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22
- Selling Exclusion: Images of Students of Color in Bowl Game Advertising
- Harris, M.S.; Bourke, B.; ; (College and university : the journal of the American Association of Collegiate Registrars, v.84, 2008, pp.18-27)
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23
- :Madison Avenue and the Color Line: African Americans in the Advertising Industry
- Walker, Susannah; ; (The American historical review, v.113, 2008, pp.1571-1571)
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24
- An experimental study of the appropriateness of color and type in advertising.
- Schiller, G.; ; (Journal of applied psychology, v.19, 1935, pp.652-664)
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25
- Skin color shades in advertising to ethnic audiences: The case of African Americans
- Watson, Stevie; Thornton, Corliss G.; Engelland, Brian T.; ; (Journal of marketing communications, v.16, 2010, pp.185-201)
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26
- Effects of Color as an Executional Cue in Advertising: They're in the Shade
- Gorn, Gerald J.; Chattopadhyay, Amitava; Yi, Tracey; Dahl, Darren W.; The Hong Kong University of Science and Technology, Department of Marketing, School of Business and Management, Clear Water Bay, Hong Kong, China; The University of British Columbia, Faculty of Commerce and Business Administration, 2053 Main Mall, Vancouver, British Columbia, Canada V6T 1Z2; Intel Semiconductor Limited, Two Pacific Place, Queensway, Central, Hong Kong, China; The University of British Columbia, Faculty of Commerce and Business Administration, 2053 Main Mall, Vancouver, British Columbia, Canada V6T 1Z2; (Management science, v.43, 1997, pp.1387-1400)
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27
- Chambers, Madison Avenue and the Color Line: African Americans in the Advertising Industry
- Laird, P.W.; ; (The journal of American history, v.95, 2008, pp.910)
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28
- Effects of Color in Disaster Relief Advertising and the Mediating Role of Cognitive Elaboration
- Zhou, Lijie; Xue, Fei; Department of Communication, Southern Utah University, Cedar City, Utah, USA; School of Mass Communication & Journalism, University of Southern Mississippi, Hattiesburg, Mississippi, USA; (Journal of nonprofit & public sector marketing, v.31, 2019, pp.403-427)
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29
- The Color of Their Collar: Effects of Social Status Portrayal in Advertising on Self-Esteem
- Hoplamazian, Gregory J.; Knobloch-Westerwick, Silvia; ; (The Howard journal of communications, v.25, 2014, pp.378-398)
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30
- Female’s beauty color in modern English and Russian advertising
- Horlachova Viktoriya; Запорізький національний технічний університет; Khejlik Tatiana; Запорізький національний університет; ; (Scientific papers of Berdiansk State Pedagogical University. Series: Philological sciences, v.16, 2018, pp.90-99)
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