검색어 : 통합검색[Color in advertising.]
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11
- The effect of color in direct mail advertising.
- Dunlap, J. William; ; (Journal of applied psychology, v.34, 1950, pp.280-281)
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12
- Disadvantages of red: The color congruence effect in comparative price advertising
- Kim, Heejin; Jang, Jung Min; College of Business, Gachon University , Seongnam, Gyeonggi , South Korea; College of Business, Arts and Social Sciences, Brunel University London , Uxbridge , United Kingdom; (Frontiers in psychology, v.13, 2022, pp.1019163)
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13
- MICROFIELD OF GRAY COLOR IN INTERIOR ADVERTISING
- Sovyetna Alyona; Sovyetnyi Eduard; ; (SWorld-Ger Conference proceedings, v., 2019, pp.99-103)
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14
- Review of Light and Color in Advertising and Merchandising.
- ; ; (Journal of applied psychology, v.8, 1924, pp.455-456)
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15
- Obsessions with Fair Skin: Color Discourses in Indian Advertising
- Karan, Kavita; ; (Advertising & society review, v.9, 2008, )
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16
- CULTURAL-AESTHETIC COMPONENT OF COLOR IN ADVERTISING DESIGN
- Pryshchenko Svitlana; Senchuk Tetyana; ; (PARADIGM OF KNOWLEDGE, v.1, 2022, )
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17
- Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
- Zhou, Xuan; Lou, Chen; Huang, Xun (Irene); Nanyang Technological University, Singapore, Singapore; Nanyang Technological University, Singapore, Singapore; Nanyang Technological University, Singapore, Singapore; (Journal of advertising, v.53, 2024, pp.183-199)
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18
- The Effectiveness of Information and Color in Yellow Pages Advertising
- Fernandez, Karen V.; Rosen, Dennis L.; ; (Journal of advertising, v.29, 2000, pp.61-73)
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19.
- 패션 광고의 색채 배색에 따른 광고 반응과 광고 효과에 관한 연구 : 패션 잡지 광고를 중심으로
- 박은희
- 건국대학교 대학원, 국내박사, 101, 2014
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20
- A study on color used in TV advertising for the elderly
- 장준규,; 서창현,; ; (디지털디자인학 연구, v.7, 2007, pp.101-110)
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