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181
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An expanded model of marketing performance
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Gama, Antó
nio Pimenta da;
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(Marketing intelligence & planning,
v.29,
2011,
pp.643-661)
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182
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Integrating Relationship Marketing Activities with Offering Quality in the Supplier's Relational Marketing Program
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Rexha, Nexhmi;
School of Marketing, Curtin University of Technology, Perth, Australia;
(Journal of business-to-business marketing,
v.7,
2000,
pp.1-17)
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183
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Relationships and project marketing success
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Skaates, Maria Anne;
Tikkanen, Henrikki;
Lindblom, Jarno;
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(The journal of business & industrial marketing,
v.17,
2002,
pp.389-406)
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184
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Redefining social marketing with contemporary commercial marketing definitions
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Dann, S.;
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(Journal of business research,
v.63,
2010,
pp.147-153)
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185
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The application of marketing principles to a social marketing campaign
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Henley, Nadine;
Raffin, Sandrine;
Caemmerer, Barbara;
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(Marketing intelligence & planning,
v.29,
2011,
pp.697-706)
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186
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Political Marketing
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Johansen, Helene P. M.;
London School of Economics,;
(Journal of political marketing,
v.4,
2005,
pp.85-105)
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187
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Refocusing marketing to reflect practice: The changing role of marketing for business
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McCole, Patrick;
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(Marketing intelligence & planning,
v.22,
2004,
pp.531-539)
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188
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Mobile Marketing
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Bř
ezinová
, Monika;
Rost, Michael;
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(Acta universitatis bohemiae meridionalis : vědecký časopis pro ekonomiku, řízení a obchod = the scientific journal for economics, management and trade,
v.12,
2012,
pp.55-62)
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189
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Marketing decision support systems
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Cassie, Claire;
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(Industrial management + data systems,
v.97,
1997,
pp.293-296)
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190
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Marketing Techniques : Perceptions of Members and Marketing Directors
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이규성;
주드래곤엔지니어링;
(한국스포츠산업경영학회지,
v.8,
2003,
pp.282-307)