About the Editor ... xiii
Contributors ... xv
Preface ... xvii
PART I: CASE STUDIES
Case Study 1. Development, Implementation, and Assessment of a Virtual Information Literacy Tutorial on an Urban Campus (Valeda Frances Dent) ... 3
Case Study 2. Reference Triage at the Medical College of Ohio: Just in Case to Just in Time at the Mulford Library (Marlene A. Porter and Jolene M. Miller) ... 23
Case Study 3. Marketing Library Services to Young Male Faculty (Mary Mee) ... 35
Case Study 4. Relational Reference: A Challenge to the Reference Fortress (John E. Holberg) ... 39
Case Study 5. Virtual Reference: Answering Patrons' Questions Electronically (Christopher Nelson Cox) ... 49
Case Study 6. What They Don't Teach You in Library School: Experience Is the Real Teacher (Tammy S. Guerrero) ... 61
Case Study 7. Occasional Occurrences at Owl Creek University (Debra Cox Rollins and Rusty Gaspard) ... 77
Case Study 8. Uninvited Change: The Governors State University Library's Evolving Reference and Technology Desk (PaulBlobaum) ... 101
Case Study 9. Common Queries (Marilyn Schoot-Castle) ... 113
Case Study 10. Models for Measuring and Evaluating Reference Costs (Matthew R. Marsteller and Susan Ware) ... 119
Case Study 11. Customer Survey (Miron Stenche) ... 131
PART II: ESSAYS
Essay 1. The Diverse Librarian (Paula M. Smith) ... 137
Essay 2. Academic Librarian As the Rodney Dangerfield of University Faculty: "I Get No Respect" (Tammy S. Guerrero) ... 141
Essay 3. The Teaching Portfolio: Explaining What We Do So Well (Mark L. McCallon) ... 147
Essay 4. The Glass of Fashion: Librarianship for the Twenty-First Century (Susan Swords Steffen and Michael J. Bell) ... 159
Essay 5. Frames of Reference: Considering the Meaning of Reference-Its Origins, Present, and Future (Linda Loos Scarth) ... 167
Essay 6. Serving Unusual Patrons in the Library (James Langan) ... 177
Essay 7. The Academic Librarian (Paula M. Smith) ... 183
Index ... 191
Contributors ... xv
Preface ... xvii
PART I: CASE STUDIES
Case Study 1. Development, Implementation, and Assessment of a Virtual Information Literacy Tutorial on an Urban Campus (Valeda Frances Dent) ... 3
Case Study 2. Reference Triage at the Medical College of Ohio: Just in Case to Just in Time at the Mulford Library (Marlene A. Porter and Jolene M. Miller) ... 23
Case Study 3. Marketing Library Services to Young Male Faculty (Mary Mee) ... 35
Case Study 4. Relational Reference: A Challenge to the Reference Fortress (John E. Holberg) ... 39
Case Study 5. Virtual Reference: Answering Patrons' Questions Electronically (Christopher Nelson Cox) ... 49
Case Study 6. What They Don't Teach You in Library School: Experience Is the Real Teacher (Tammy S. Guerrero) ... 61
Case Study 7. Occasional Occurrences at Owl Creek University (Debra Cox Rollins and Rusty Gaspard) ... 77
Case Study 8. Uninvited Change: The Governors State University Library's Evolving Reference and Technology Desk (PaulBlobaum) ... 101
Case Study 9. Common Queries (Marilyn Schoot-Castle) ... 113
Case Study 10. Models for Measuring and Evaluating Reference Costs (Matthew R. Marsteller and Susan Ware) ... 119
Case Study 11. Customer Survey (Miron Stenche) ... 131
PART II: ESSAYS
Essay 1. The Diverse Librarian (Paula M. Smith) ... 137
Essay 2. Academic Librarian As the Rodney Dangerfield of University Faculty: "I Get No Respect" (Tammy S. Guerrero) ... 141
Essay 3. The Teaching Portfolio: Explaining What We Do So Well (Mark L. McCallon) ... 147
Essay 4. The Glass of Fashion: Librarianship for the Twenty-First Century (Susan Swords Steffen and Michael J. Bell) ... 159
Essay 5. Frames of Reference: Considering the Meaning of Reference-Its Origins, Present, and Future (Linda Loos Scarth) ... 167
Essay 6. Serving Unusual Patrons in the Library (James Langan) ... 177
Essay 7. The Academic Librarian (Paula M. Smith) ... 183
Index ... 191